You know the situation. You get a selection of scripts from Radio Experts. Which one, if any, do you choose? Which one is right for the brief you gave and the objectives you have? Believe me it’s not easy and I’ve been writing commercials for radio for a very long time. So you read them… Read More


Every Quarter the radio station listenership results come in and the PR machines whir into action turning defeats into victories and victories into slaughters! There are lots of ways to cut through the results but looking at the actual reach of listeners per week per station is often the best barometer of all. So here’s… Read More


One of the great strengths of radio advertising is that it communicates on a more cerebral and less blatant level. One of the downsides of that is that people don’t always realise they are consuming product as a reaction to a radio commercial or series of radio commercials. That’s why radio advertising is still the… Read More