Is it in the car? On the train? In the office? In the kitchen? When you’re out walking somewhere? In the gym, or just for those crucial 20 minutes as you get up and get dressed? The fact is, pretty much all of us listen to the radio whilst doing something else – it’s how… Read More


We’d all like to have our own radio station. So technologies like Spotify , Last FM, We7 Radio and others all allow you to access this world of Radio On Demand. And just as we would all like to have our own unique radio station, so it is that every client would like to have… Read More


We’re all just a little bit afraid of silence. By ALL I mean those involved in creating, approving and producing radio commercials. We feel compelled to fill every second of the commercial length – after all, we paid for it didn’t we? Of course, too MUCH silence could throw the listener, inviting him to re-tune… Read More


Back in the 1970s in America, there was a comedy duo called Stiller and Meara who became spokespersons  for a wine called Blue Nun. Each commercial told a story, sometimes a little sad but always with humorous twists ,which ends in the couple sharing a bottle of Blue Nun wine. The equivalent today would be… Read More