Digital Audio now reaches more people than ever before in the UK – 19.4 million, up from 15 million in 2013 (RAJAR Midas). Digital Audio is defined as any audio content streamed on a connected device. This includes digital and online radio, music streaming, podcasting and on-demand audio. Currently, 65% of these services offer audio… Read More


Welcome to RAJAR day. The results for Q1 2016 are in and with a Red Bull in hand (other energy drinks are available) our experts have been pouring over the figures, assessing the changes and forming a view on the overall radio listenership trends during the quarter. The way people consume media today is ever-changing.… Read More


The latest data from the RAB (Radio Advertising Bureau) has revealed that commercial radio delivered significant growth in Q2 2014 with total revenues increasing 13.6% year on year. It’s the best Q2 revenue performance since 2007. This is a significant increase in radio spend and it’s an upward trend that we’ve also been seeing at… Read More


Why is radio the channel of choice for small businesses? There are 2 reasons. Firstly, like many of the businesses themselves, radio is firmly rooted within a local area. Secondly, and most importantly, compared with many other mediums radio is an inexpensive way to deliver significant returns on investment. Radio is the “ROI multiplier”. RAB… Read More